We focus on giving $250-$500 boxes of gift cards to help restore home environments and culture so that cash and other common assistance does not have to be used on redeveloping the texture of home.
The Eaton Fire took with it holiday memories. Many Christmas trees and decorations still remained in homes following into the Summer after the January. As a historic Christmas & holiday community (Christmas Tree Lane, Hasting Ranch, Stats, the Rose Parade) we ensure the Chirstmas Spirit continues to grow strong in Altadena through year-round hope and joy. Learn more about ChristmasFest here.
We partner with creative entities to produce high impact creative events that help us generate funds to support our charitable efforts in giving $250-$500 boxes filled with gift cards to those who have been displaced. Through supporting artists, we ensure the needs of those who are consistently faced with instabliity and displacement are supported.
From internships to volunteer hours for school and personal enrichment, for our events, productions and programs you are an essential part of our ability to give much needed support to those in need.
The Eaton fire is the second most destructive wildfire in California history.
18 lives lost
6,000 single family homes destroyed
9,400 total structures lost
96 multifamily apartments destroyed
100,000 residents evacuated
-PCF 6 month Impact Report
Those who have been displaced stay limited in disposable income. While food and clothing banks offer general support, specific items lost remain ignored. Monetary support is prioritized for immediate needs like food, housing and bills. You, after more than 8 months, make those who are still in hotels and temporary housing understand there is still hope; they are still seen.